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Sullivan Catskills add tourism, job growth

Posted 11/15/22

LIBERTY — Empire State Development recently released its 2021 Oxford Economics Study detailing each of the State’s 62 counties and their respective travel regions tourism growth.

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Sullivan Catskills add tourism, job growth

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LIBERTY — Empire State Development recently released its 2021 Oxford Economics Study detailing each of the State’s 62 counties and their respective travel regions tourism growth.

The 2021 economic impact for the Sullivan Catskills increased to $709.6 million in visitor spending, up 66.3% over 2020 and 122.8% over 2019. 

Tourism supports over 4,400 jobs with a tourism payroll of $232 million. According to the Sullivan Catskills Visitors Association (SCVA), were it not for tourism-generated state and local taxes, the average household in the Sullivan Catskills would have to pay an additional $2,943 to maintain the same level of government revenue, already hard hit by the pandemic.

“We are thrilled to see this growth,” remarked Roberta Byron-Lockwood, President/CEO of the SCVA. “These external measures of success are in line with the vision and mission of the SCVA as we remain committed to the growth of tourism in Sullivan County.” 

“The Sullivan Catskills have been revived as a vibrant tourist destination, and at the same time, a desirable place to live and work,” said Eric Frances, CEO of Bethel Woods Center for the Arts. “While many communities strive to strike a balance between tourism and quality of life for residents, Sullivan County is excelling at both.”

The travel sector is an integral part of the New York economy. Visitors generate significant economic benefits to households, businesses, and government alike and represent a critical driver of the state’s future. 

In 2021, tourism-supported jobs accounted for more than 6.5% of all jobs in the state. In Sullivan County that number is even higher, encompassing 15% of total employment. 

‘The hospitality industry is well-loved and well-regarded in the Sullivan Catskills,” said Byron-Lockwood. “It contributes to a higher quality of life for both our residents and visitors.”

In 2021, visitor spending and tourism-related employment grew to $1.9 billion and 16,348 jobs, respectively. Visitor spending in the Catskills increased by 64% to reach 123% of 2019 levels, highlighting visitors’ continued preference for outdoor and rural vacation destinations.

“We’re even higher than pre-Covid levels,” stated Byron-Lockwood. “People are seeking fresh air and open spaces, which we have in abundance. Although the pandemic presented its many challenges, outdoor-friendly destinations have remained elevated since 2020. The Sullivan Catskills is a premier destination for today’s traveler.” 

“It is always validating to see the math that supports what has become ever more apparent. Tourism in Sullivan County is on a generational upswing and is not stopping,” remarked SCVA Chairman and Co-Founder of Foster Supply Hospitality, Sims Foster. “It continues to prove to be our way forward and the SCVA is the connective agent that makes it happen.”

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