BETHEL – Steve Alexander, filmmaker, licensed psychotherapist, executive leadership coach, and 1969 Woodstock Music and Art Fair alumnus, has joined the board of The Museum at Bethel Woods, located on the historic site of the original Woodstock festival. 

Alexander was just a teenager when he attended Woodstock in 1969. Since then, he has remained deeply connected to the cultural legacy of the festival, as a keynote speaker and contributor at Woodstock’s 50th anniversary and serving as a key voice in the PBS documentary Woodstock: Three Days That Defined a Generation. 

“Steve represents the spirit of Woodstock – an era defined by authenticity, activism, and creative expression,” said Dr. Neal V. Hitch, Senior Curator, The Museum at Bethel Woods. “He not only witnessed this pivotal cultural moment but has spent his life advancing the values it inspired through his work in filmmaking and storytelling through film, leadership coaching and years of public service. His perspective will be invaluable as we continue to share the story of Woodstock in deeper, more meaningful ways.” 

The Museum at Bethel Woods explores the social, political, and cultural impact of the 1960s through the lens of the Woodstock festival. Through immersive exhibits, personal stories, and multimedia experiences, the Museum highlights Woodstock as a defining moment in a decade of radical transformation and connects its legacy to today’s conversations around community, creativity, and change. Educational programs and events cultivate intergenerational dialogue, while ongoing preservation efforts honor the history of the site itself. 

In addition to his deep ties to Woodstock, Alexander brings decades of experience in communications, leadership, and public service. He is the founder of The Steve Alexander Group, a consulting firm that has trained thousands in public speaking, media relations, and organizational strategy, and has held senior roles at top agencies including chief executive of the California Association of Marriage and Family Therapists and Regional Director of Burson-Marsteller, the world’s largest public relations firm. 

His creative work includes The Secret Art of Human Flight, which premiered at the Tribeca Film Festival and was named one of 2024’s top ten independent films. He is currently completing a book on communication, I Don’t Mean to Interrupt, and has two films in development, My Elephant Odyssey and Nuur. 

Alexander has also served in a number of public appointments, including president of the Medical Board of California, chairman of the California Behavioral Sciences Board and a commissioner for the California State Athletic Commission. 

“Woodstock shaped my worldview in ways I’m still discovering,” said Alexander. “To join the board of The Museum at Bethel Woods is to come full circle. I’m honored to help steward the legacy of Woodstock, amplify its messages for a new generation, and support a museum that continues to inspire reflection, dialogue, and connection.” 

To learn more about The Museum at Bethel Woods, visit https://www.bethelwoodscenter.org/museum.